He is born with a Swiss origin and he is coming from Geneva but deep in the soul he is the citizen of Zion. Asherselector devoted his life to the promotion of Reggae music and Rastafari culture. He began his career in the mid 70s with Rootsman Productions label and since then, he tirelessly selects music with the same thrill and eagerness. Everything started as radio broadcast at Wareika Station, which he has been managing and editing for many years. Later, he continued with Kings Muzik Show on Basic Internet Radio, in order to eventually establish his own Raspect Radio, which broadcasted Reggae music for 24 hours, 365 days a year. At the end of the 1980s, he established the Positive Airline Sound System with which he performed all over the world, from Kingston to Tokyo through Zimbabwe and Chile to Serbia. Considering that he has already visited Serbia for so many times, Asher Selector very easily became a favorite DJ to our audience and one of the most important mentors who helped to establish and develop the famous Reggae Serbia festival. Also, thanks to Asher selector there is a specialized Reggae program at the prestigious Montreux Jazz Festival with famous Reggae musicians from all over the world. The list of names he worked with over the years, as well as the list of festivals he visited almost have no end. His performance is exciting, unique, and we can briefly characterize him as an enormous explosion of positive vibrations that you should never miss. He selects exclusively music that raises people’s awareness and carries a message of peace, love, communion and justice, whether is that the Roots or the most ardent Ragga sound of recent production.